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Chernev, Alexander
Carpenter, Gregory S.
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The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences
Chernev, Alexander
;
Carpenter, Gregory S.
- In:
Journal of marketing research : JMR
38
(
2001
)
3
,
pp. 349-361
Persistent link: https://www.econbiz.de/10006657789
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