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~person:"Chintagunta, Pradeep K."
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Chintagunta, Pradeep K.
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
97
Huber, Frank
90
Lusk, Jayson L.
85
Wiedmann, Klaus-Peter
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Bauer, Hans H.
84
Phau, Ian
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Gierl, Heribert
80
Herrmann, Andreas
77
Usman, Osly
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Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Bagozzi, Richard P.
69
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
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Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
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Agarwal, Sumit
64
Wansink, Brian
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Paul, Justin
60
Pelsmacker, Patrick de
60
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Verhoef, Peter C.
56
Laroche, Michel
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Ko, Eunju
54
Rajagopal
54
Thøgersen, John
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Walsh, Gianfranco
53
Warlop, Luk
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Cherchye, Laurens
51
Gröppel-Klein, Andrea
50
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Krishna, Aradhna
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Marketing science
4
Chicago Booth School of Business Research Paper
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
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2
Chicago Booth Research Paper 11-11
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Fundamentals of marketing research ; Vol. 1
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Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
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ECONIS (ZBW)
55
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1
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
2
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Saved in:
3
An empirical investigation of the "dynamic McFadden" model of purchase timing and brand choice : implications for market structure
Chintagunta, Pradeep K.
- In:
Journal of business & economic statistics : JBES ; a …
16
(
1998
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10001231060
Saved in:
4
Consumer response to Chapter 11 bankruptcy : negative demand spillover to competitors
Ozturk, O. Cem
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 296-316
Persistent link: https://www.econbiz.de/10012022544
Saved in:
5
Investigating consumer purchase behavior in related technology product categories
Sriram, S.
;
Chintagunta, Pradeep K.
;
Agarwal, Manoj Kumar
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 291-314
Persistent link: https://www.econbiz.de/10003969789
Saved in:
6
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in brand choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
Saved in:
7
Price uncertainty and market power in retail gasoline : the case of an Italian highway
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 753-770
Persistent link: https://www.econbiz.de/10011951259
Saved in:
8
The proportional hazard model for purchase timing : a comparison of alternative specifications
Seetharaman, P. B.
;
Chintagunta, Pradeep K.
- In:
Journal of business & economic statistics : JBES ; a …
21
(
2003
)
3
,
pp. 368-382
Persistent link: https://www.econbiz.de/10001785813
Saved in:
9
Store brands : who buys them and what happens to retail prices when they are introduced?
Bonfrer, André
;
Chintagunta, Pradeep K.
- In:
Review of industrial organization : RIO
24
(
2004
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10002140611
Saved in:
10
How does assortment affect grocery store choice?
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
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