Online retailers widely use prices and reviews, as additional information cues along with thumbnail pictures, when making product recommendations to consumers. They may use both prices and reviews (“dual cues”), either one (“single cue”), or simply display pictures of recommended...

This paper documents the existence of the direct and indirect (via word-of-mouth) effects of service quality on new customer acquisition, usage and retention using behavioral data from the launch of a new video on demand type service. For this technology, service quality - the quality of the...

We study consumers' purchase behavior on daily deal websites (e.g., Groupon promotions) using individual clickstream data on the browsing history of new subscribers to Groupon between January and March 2011. We observe two patterns in the data. First, the probability that a given consumer clicks...