convenience stores are least sensitive to price changes, and most sensitive to changes in assortment (number of sizes and number …In this paper, we study the role of point-of-sale (POS) marketing mix variables in explaining variation in brand shares … (i) at different retail formats, and (ii) across national and store brands in different price tiers. Stores in different …

across consumers in their preferences for these attributes and in their price sensitivities in addition to heterogeneity in … consumers' intrinsic brand preferences. Together with the nested logit assumption, this allows for a flexible substitution … exit of new models and with changes in attribute and price levels. To allow for time-varying intrinsic brand preferences …

Using a unique dataset on U.S. beer consumption, we investigate brand preferences of consumers across various social … dimensional brand map in which the brand locations are fixed across scenarios but the importance weights vary by scenario. In … addition to heterogeneity in brand preferences that is reflected in the random coefficients, heterogeneity in preferences …

positive responses from consumers and from the media. With its success, exclusive contracts between handset makers and wireless … the media, and by “locked-out” consumers, due to the fact that a consumer has to subscribe to a particular service … exclusivity arrangements on consumer welfare. First we study consumers' purchase decisions in mobile services that include the …

While diversity, equity, and inclusion issues are a focus of brand activism and many firms’ corporate social … lower scope relative to other topics. Still, engagement is relatively high when a brand explicitly responds to a major … relatively exploratory in nature but, our findings provide useful guidelines and insights DEI brand activism …