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Choi, Dooyoung
Kim, Hye-yŏng
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Perceived benefits of retail loyalty programs : their effects on program loyalty and customer loyalty
Kim, Hye-yŏng
;
Lee, Ji Young
;
Choi, Dooyoung
;
Wu, Juanjuan
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 95-113
Persistent link: https://www.econbiz.de/10009774825
Saved in:
2
Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty
Kim, Hye-Young
;
Lee, Ji Young
;
Choi, Dooyoung
;
Wu, Juanjuan
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 95-113
Persistent link: https://www.econbiz.de/10010135439
Saved in:
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