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~person:"Choi, Tsan-Ming"
~subject:"Markenartikel"
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Value brands : cheap or trendy...
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Markenartikel
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48
Fashion
47
Lieferkette
28
Supply chain
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Consumer behaviour
19
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19
Textile distribution
18
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Choi, Tsan-Ming
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Fetscherin, Marc
17
Franses, Philip Hans
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Ahlert, Dieter
16
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Aaker, David A.
12
Elliott, Richard
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European journal of operational research : EJOR
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Fast
fashion
brand
extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
2
Trade-in operations under retail competition : effects of
brand
loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
3
Share it or buy it? : exploring the effects of product
brand
attachment on commercial sharing services
Wei, Xiaoyong
;
Jung, Sojin
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
153
(
2022
),
pp. 115-127
Persistent link: https://www.econbiz.de/10013533977
Saved in:
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