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High prices are often quoted as an obstacle to consumer purchase of organic food products. This article investigates … the market performance of organic food products at different price levels and whether high price is necessarily a … disadvantage for organic food products, especially with regard to generating repeat purchase. Based on analyses of panel purchase …
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This paper examines the role of quality assurance labels as drivers of customer loyalty in the case of traditional food … were collected from a panel of 789 French customers recording purchases over a year within a traditional food product …
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