Purpose: The main purpose of this paper is to investigate how social media can provide important platforms to facilitate organisational learning and innovation in new product development (NPD) process. Design/methodology/approach: Using a multiple case-study approach, this study assesses...

Purpose The purpose of this paper is to suggest how firms could use big data to facilitate product innovation processes, by shortening the time to market, improving customers’ product adoption and reducing costs. Design/methodology/approach The research is based on a two-step approach. First,...