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Management information systems, technology, and marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009301066
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Unique marketing challenges at the frontiers of technology : an integrated perspective
Uslay, Can; Malhotra, Naresh K.; Citrin, Alka V. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 8-30
Persistent link: https://www.econbiz.de/10002207016
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Unique marketing challenges at the frontiers of technology: An integrated perspective
Uslay, Can; Malhotra, Naresh K.; Citrin, Alka V. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 8-30
Persistent link: https://www.econbiz.de/10006962105
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Editorial: The marketing of technology oriented products and services: An integration of marketing and technology
Malhotra, Naresh K.; Citrin, Alka V.; Shainesh, G. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10006962106