Narrow search
Showing 1 - 4 of 4
Cover Image
Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine - In: The marketing review 14 (2014) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
Cover Image
EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10003930243
Cover Image
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Cover Image
EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10009890601