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The practice of marketing management : analysis, planning, and implementation
Cohen, William A. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10000833499
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Winning on the marketing front : the corporate manager's game plan
Cohen, William A. - 1986
Persistent link: https://www.econbiz.de/10000696517
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The marketing plan
Cohen, William A. - 2005 - 4. ed.
Persistent link: https://www.econbiz.de/10001996649
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Drucker on marketing : lessons from the world's most influential business thinker
Cohen, William A. - 2013
Persistent link: https://www.econbiz.de/10009668222
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The marketing plan
Cohen, William A. - 2005 - 4th ed.
Persistent link: https://www.econbiz.de/10004001317
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The marketing plan
Cohen, William A. - 1995
Persistent link: https://www.econbiz.de/10004244845
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The marketing plan
Cohen, William A. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004404131
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Developing a winning marketing plan
Cohen, William A. - 1987
Persistent link: https://www.econbiz.de/10004760905
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Successful marketing for small business
Cohen, William A.; Reddick, Marshall Eugene - 1981
Persistent link: https://www.econbiz.de/10004796714
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The marketing plan
Cohen, William A. - 2006 - 5th ed
Persistent link: https://www.econbiz.de/10004843831