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Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
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Artificial intelligence focus and firm performance
Mishra, Sagarika; Ewing, Michael; Cooper, Holly B. - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1176-1197
Persistent link: https://www.econbiz.de/10013463893
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Text-mining 10-K (annual) reports : a guide for B2B marketing research
Cooper, Holly B.; Ewing, Michael; Mishra, Sagarika - In: Industrial marketing management : the international … 107 (2022), pp. 204-211
Persistent link: https://www.econbiz.de/10014230757
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Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.; Ewing, Michael; Campbell, Colin L.; … - In: Business horizons 66 (2023) 3, pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
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Marketing communication education in developing countries : post-pandemic insights from India and South Africa
Cooper, Holly B.; Ewing, Michael; Jayasinghe, Laknath; … - In: Journal of marketing communications 30 (2024) 2, pp. 242-264
Persistent link: https://www.econbiz.de/10014529356