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Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Cooper, Robert G.; Sommer, Anita Friis - In: Industrial marketing management : the international … 59 (2016), pp. 167-180
Persistent link: https://www.econbiz.de/10011622919
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How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian; Soyez, Katja - In: Technological forecasting & social change : an … 106 (2016), pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
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Agile-stage-gate for manufacturers : changing the way new products are developed
Cooper, Robert G.; Sommer, Anita Friis - In: Research technology management : RTM 61 (2018) 2, pp. 17-26
Persistent link: https://www.econbiz.de/10011820373
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The overlooked role of embeddedness in disruptive innovation theory
Reinhardt, Ronny; Gurtner, Sebastian - In: Technological forecasting & social change : an … 132 (2018), pp. 268-283
Persistent link: https://www.econbiz.de/10011960219
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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Developing a product innovation and technology strategy for your business
Cooper, Robert G.; Edgett, Scott J. - In: Research technology management : RTM 53 (2010) 3, pp. 33-40
Persistent link: https://www.econbiz.de/10003979264
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Where are all the breakthrough new products? : using portfolio management to boost innovation
Cooper, Robert G. - In: Research technology management : RTM 56 (2013) 5, pp. 25-33
Persistent link: https://www.econbiz.de/10010127263
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Affordable or premium innovation? : the influence of individual and contextual factors on innovators' engagement in different innovation types
Gurtner, Nadine; Segelitz-Karsten, Ariane; Reinhardt, Ronny - In: International journal of entrepreneurial venturing : IJEV 15 (2023) 5, pp. 468-506
Persistent link: https://www.econbiz.de/10014441300
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The dilemma of downstream market stakeholder involvement in NPD : untangling the effects of involvement and capabilities on performance
Vaquero Martín, María; Reinhardt, Ronny; Gurtner, … - In: Journal of business research : JBR 124 (2021), pp. 136-151
Persistent link: https://www.econbiz.de/10012493847
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The drivers of success in new-product development
Cooper, Robert G. - In: Industrial marketing management : the international … 76 (2019), pp. 36-47
Persistent link: https://www.econbiz.de/10011990716