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The effectiveness of emotional and rational regulatory (in)congruent messages for a fair trade campaign
Cornelis, Erlinde; Adams, Leen; Cauberghe, Verolien - In: Breaking new ground in theory and practice, (pp. 109-120). 2011
Persistent link: https://www.econbiz.de/10009380028
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Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: The changing roles of advertising : [extended versions …, (pp. 203-212). 2013
Persistent link: https://www.econbiz.de/10009773034
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
Cornelis, Erlinde; Cauberghe, Verolien; Pelsmacker, … - In: Current insights and future trends : [extended versions …, (pp. 69-79). 2012
Persistent link: https://www.econbiz.de/10009748175
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The credibility of refutation in two-sided anti-drug messages
Cornelis, Erlinde; Cauberghe, Verolien; De Pelsmacker, … - In: Journal of Social Marketing 5 (2015) 3, pp. 241-257
Purpose – This study aims to address the credibility effects of refutational versus non-refutational two-sided messages. Additionally, it aims to unravel the moderating role of issue ambivalence and argument type. Design/methodology/approach – A 2 × 2 × 2 between-subjects factorial...
Persistent link: https://www.econbiz.de/10014907120