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Brand mergers : examining consumers' responses to name and logo design
Machado, Joana César; Vacas-de-Carvalho, Leonor; … - In: The journal of product & brand management 21 (2012) 6, pp. 418-427
Persistent link: https://www.econbiz.de/10009682695
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The Effect of Brand Names and Logos’ Figurativeness on Memory an Experimental Approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - 2022
logo performance, it largely depends on the type of interaction between these two central brand identity signs …
Persistent link: https://www.econbiz.de/10014085309
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The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
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Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna; Vacas-de-Carvalho, Leonor; Machado, Joana … - In: The journal of product & brand management 32 (2023) 8, pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567