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Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America

Vredeveld, Anna J.; Coulter, Robin A. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 274-290

Persistent link: https://www.econbiz.de/10012022577

The many-faced consumer : consumption consequences of balancing multiple identities

Saint Clair, Julian K.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 6, pp. 1011-1030

Persistent link: https://www.econbiz.de/10012234293

Activating stereotypes with brand imagery : the role of viewer political identity

Angle, Justin W.; Dagogo-Jack, Sokiente W.; Forehand, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 84-90

Persistent link: https://www.econbiz.de/10011771831

Egocentric improvement evaluations : change in the self as an anchor for brand improvement judgments

Dagogo-Jack, Sokiente W.; Forehand, Mark R. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 934-950

Persistent link: https://www.econbiz.de/10011971291

It's not us, it's you : how threatening self-brand association leads to brand pursuit

Angle, Justin W.; Forehand, Mark R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 183-197

Persistent link: https://www.econbiz.de/10011490880

An interpretive frame model of identity-dependent learning : the moderating role of content-state association

Mercurio, Kathryn R.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 555-577

Persistent link: https://www.econbiz.de/10009375670

Branding in a global marketplace : the mediating effects of quality and self-identity brand signals

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-351

Persistent link: https://www.econbiz.de/10009406664

Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude

Perkins, Andrew W.; Forehand, Mark R. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 142-156

Persistent link: https://www.econbiz.de/10009563542

Identity-based consumer behavior

Reed II., Americus; Forehand, Mark R.; Puntoni, Stefano; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 310-321

Persistent link: https://www.econbiz.de/10009684923

Branding in a Global Marketplace : The Mediating Effects of Quality and Self-Identity Brand Signals

Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda - 2011

Research documents that consumers with a stronger belief in global citizenship through global brands (GCGB) view branded products as more important and prefer global over local brands. We test the mediating effects of consumer use of quality and self-identity brand signals on the relationships...

Persistent link: https://www.econbiz.de/10014182087