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Strategic marketing cases and applications
Cravens, David W.; Lamb, Charles W. - 1983
Persistent link: https://www.econbiz.de/10000051779
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane; Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 300-303). 2006
Persistent link: https://www.econbiz.de/10003430357
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2009 - 9. ed.
Persistent link: https://www.econbiz.de/10003591275
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Marketing management
Kotler, Philip - 2009 - 13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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Marketing management
Kotler, Philip - 2012 - 2. European ed.
Persistent link: https://www.econbiz.de/10009570770
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2012 - 5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
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A framework for marketing management
Kotler, Philip - 2016 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038