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~person:"Cravens, David W."
~person:"Keller, Kevin Lane"
~subject:"Marketing management"
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Marketing management
Marketing
43
Marketingmanagement
28
Marketing theory
15
Marketingtheorie
15
Strategisches Management
15
Theorie
12
Theory
12
Management
7
Strategic management
7
USA
6
United States
6
Fallstudiensammlung
5
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Markenführung
3
Physical distribution
3
Salespeople
3
Verkauf
3
Verkaufspersonal
3
Vertrieb
3
Absatzpolitik
2
Brand image
2
China
2
Markenimage
2
Absatz
1
Advertising
1
Betriebswirtschaftslehre
1
Brand
1
Business economics
1
Case studies
1
Communication
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Digital media
1
Digitale Medien
1
Entscheidungsmodell
1
Europa
1
Hand- und Lehrbücher, Nachschlagewerke
1
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1
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Book / Working Paper
21
Article
4
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16
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13
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4
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4
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3
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3
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3
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3
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2
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1
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1
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English
21
German
4
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Cravens, David W.
Keller, Kevin Lane
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Kleinaltenkamp, Michael
9
Runia, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
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Pearson Deutschland GmbH
1
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1
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McGraw-Hill/Irwin series in marketing
2
Pearson one series
2
The Irwin series in marketing
2
wi - Wirtschaft
2
wi wirtschaft
2
Always learning
1
Brand management ; Vol. 1
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of marketing
1
McGraw-Hill
1
Pearson one
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
25
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1
Strategic
marketing
cases and applications
Cravens, David W.
;
Lamb, Charles W.
-
1983
Persistent link: https://www.econbiz.de/10000051779
Saved in:
2
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
3
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
4
Strategic
marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
Saved in:
5
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
6
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
7
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
8
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
9
A framework for
marketing
management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
10
Strategic
marketing
Cravens, David W.
;
Piercy, Nigel
-
2013
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
Saved in:
1
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