Strategic marketing
David W. Cravens; Nigel F. Piercy
| Year of publication: |
2013 ; 10. ed., internat. ed.
|
|---|---|
| Authors: | Cravens, David W. ; Piercy, Nigel |
| Publisher: |
New York, NY : McGraw-Hill Higher Education |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [scans.hebis.de] |
| Extent: | XVIII, 653 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Fallstudie ; Case study |
| Language: | English |
| ISBN: | 978-0-07-802890-8 ; 0-07-802890-6 ; 978-0-07-132623-0 ; 0-07-132623-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628038