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Strategic marketing
Cravens, David W. - 1987 - 2. ed.
Persistent link: https://www.econbiz.de/10004153197
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Strategic marketing management: cases and applications
Cravens, David W.; Lamb, Charles William - 1990 - 3. ed.
Persistent link: https://www.econbiz.de/10004096328
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Strategic marketing management cases
Cravens, David W.; Lamb, Charles William; Crittenden, … - 2002 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004748456
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2008 - 9. ed.
Persistent link: https://www.econbiz.de/10004901534
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009654456