Strategic marketing
David W. Cravens ; Nigel F. Piercy
| Year of publication: |
2008 ; 9. ed.
|
|---|---|
| Authors: | Cravens, David W. ; Piercy, Nigel |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Marketing | Strategisches Management | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 784 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-338100-8 ; 0-07-338100-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004901534