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A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
Sethuraman, Raj; Kerin, Roger A.; Cron, William L. - In: Journal of Business Research 58 (2005) 5, pp. 602-610
Persistent link: https://www.econbiz.de/10005474275
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Assessing trade show functions and performance : an exploratory study
Kerin, Roger A. - In: Journal of marketing 51 (1987) 3, pp. 87-94
Persistent link: https://www.econbiz.de/10001052857
Cover Image
A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
Sethuraman, Raj; Kerin, Roger A.; Cron, William L. - In: Journal of business research : JBR 58 (2005) 5, pp. 602-610
Persistent link: https://www.econbiz.de/10006713925