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Research methods for innovative cultural marketing management (CMM) : strategy and practices

Cross, Samantha N. N.; Gilly, Mary C. - In: Marketing management : a cultural perspective, (pp. 261-278). 2012

Persistent link: https://www.econbiz.de/10009508088

Cultural competence and cultural compensatory mechanisms in binational households

Cross, Samantha N. N.; Gilly, Mary C. - In: Journal of marketing 78 (2014) 3, pp. 121-139

Persistent link: https://www.econbiz.de/10010360363

Consumption compromises : negotiation and unification within contemporary families

Cross, Samantha N. N.; Gilly, Mary C. - In: Journal of business research : JBR 67 (2014) 4, pp. 449-456

Persistent link: https://www.econbiz.de/10010362113

Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action

Demangeot, Catherine; Kipnis, Eva; Pullig, Chris; … - In: Journal of business research : JBR 100 (2019), pp. 339-353

Persistent link: https://www.econbiz.de/10012023811

Race and ethnicity

Thomas, Kevin D.; Cross, Samantha N. N.; Harrison, Robert L. - In: Consumer culture theory, (pp. 206-224). 2018

Persistent link: https://www.econbiz.de/10012030024

The sniffing effect : olfactory sensitivity and olfactory imagery in advertising

Lin, Meng-Hsien; Cross, Samantha N. N.; Laczniak, Russell N. - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 97-111

Persistent link: https://www.econbiz.de/10011876089

Consumer culture theory

Cross, Samantha N. N. - 2018 - Online-Ausgabe

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of...

Persistent link: https://www.econbiz.de/10012049501

The role of marketing in ritual evolution

Cross, Samantha N. N.; Harrison, Robert L.; Gilly, Mary C. - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 460-478

Persistent link: https://www.econbiz.de/10011791114

Power and gender dynamics in contemporary families

Coskuner-Balli, Gokcen; Cross, Samantha N. N. - In: The Routledge companion to consumer behavior, (pp. 331-345). 2020

Persistent link: https://www.econbiz.de/10012316175

Consumer culture theory

Cross, Samantha N. N. (ed.); Ruvalcaba, Cecilia (ed.); … - Consumer Culture Theory Conference <12., 2017, Anaheim, … - 2018 - First edition

Persistent link: https://www.econbiz.de/10011823381