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Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo; Cruz, Angela; Schroeder, Jonathan E. - In: European journal of marketing : EJM 44 (2010) 5, pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Cover Image
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo; Cruz, Angela; Schroeder, Jonathan E. - In: European journal of marketing : EJM 44 (2010) 5, pp. 635-653
Persistent link: https://www.econbiz.de/10008418462