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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Gruen, Thomas W.; Osmonbekov, Talai; Czaplewski, Andrew J. - In: Journal of Business Research 59 (2006) 4, pp. 449-456
Persistent link: https://www.econbiz.de/10005473411
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Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty
Gruen, Thomas W.; Osmonbekov, Talai; Czaplewski, Andrew J. - In: Journal of the Academy of Marketing Science 35 (2007) 4, pp. 537-549
Persistent link: https://www.econbiz.de/10007877463
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Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin; Czaplewski, Andrew J. - In: Business horizons 60 (2017) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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Workplace spirituality and employee work attitudes: an exploratory empirical assessment
Milliman, John; Czaplewski, Andrew J.; Ferguson, Jeffery - In: Human resources abstracts : an international … 39 (2004) 3
Persistent link: https://www.econbiz.de/10007805799
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Workplace spirituality and employee work attitudes: An exploratory empirical assessment
Milliman, John; Czaplewski, Andrew J.; Ferguson, Jeffery - In: Journal of organizational change management 16 (2003) 4, pp. 426-447
Persistent link: https://www.econbiz.de/10007032509
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Cross-Cultural Performance Feedback in Multinational Enterprises: Opportunity for Organizational Learning
Milliman, John; Taylor, Sully; Czaplewski, Andrew J. - In: Human resource planning 25 (2002) 3, pp. 29-43
Persistent link: https://www.econbiz.de/10006972202
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SPECIAL FEATURE - Case in Point - Breaking the Cycle
Milliman, John F.; Ferguson, Jeffery M.; Czaplewski, … - In: Marketing management : a quarterly business management … 17 (2008) 2, pp. 14-17
Persistent link: https://www.econbiz.de/10007985978
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Can marijuana counter-marketing prevent underage use? : analyzing youth response to Colorado’s "don’t be a lab rat" campaign
Sukle, Mike; Schultz, Dan; Czaplewski, Andrew J.; Key, … - In: Journal of advertising research 61 (2021) 4, pp. 456-471
Persistent link: https://www.econbiz.de/10012813780
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Business strategy and the management of digital marketing
Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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SPECIAL FEATURE - Case in Point - Stay Cool
Olson, Eric M.; Czaplewski, Andrew J.; Slater, Stanley F. - In: Marketing management : a quarterly business management … 14 (2005) 5, pp. 14-17
Persistent link: https://www.econbiz.de/10007226791