The importance of design has been recognised by scholars from different fields such as artificial sciences and … engineering, innovation, arts and creativity and management. Despite a shared understanding of the role of design as a potential … underpinning a design project (from purely artistic to purely engineering, problem-solving) and the types of knowledge design can …

(antecedents) are: corporate name, design, and typeface. The findings reveal the importance of the company's corporate logo in …

instituted processes that facilitated the translation of design know-how from being project-specific to becoming relevant to …

Scholars dedicated increasing attention towards appreciating how design has changed individuals' perception of new … management. By emphasising the importance of design for the definition of consumers' needs, the restructuring of firms … should address the analysis of: how design consumption can help better comprehend consumers' needs; what are the implications …