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Danaher, Peter J. - In: The Sage handbook of advertising, (pp. 299-315). 2007

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Danaher, Peter J. - In: International journal of forecasting 10 (1994) 2, pp. 287-294

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Danaher, Peter J. - In: Journal of marketing research : JMR 25 (1988) 4, pp. 356-362

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Danaher, Peter J. - In: Journal of marketing research 60 (2023) 3, pp. 564-584

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Danaher, Peter J.; Bonfrer, Andre; Dhar, Sanjay - In: Journal of marketing research : JMR 45 (2008) 2, pp. 211-225

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Dagger, Tracey S.; Danaher, Peter J.; Gibbs, Brian J. - In: Journal of service research : JSR 11 (2008/09) 4, pp. 371-388

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Danaher, Peter J.; Lee, Janghyuk; Kerbache, Laoucine - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 336-347

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Danaher, Peter J.; Smith, Michael S. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 25-28

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George, Edward I.; Jensen, Shane T. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 22-24

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