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Dant, Rajiv P.
Honeycutt, Earl D.
46
Attia, Ashraf M.
14
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Response to : "The Journal of Business-to-Business Marketing comes of age"
Honeycutt, Earl D.
;
Thelen, Shawn T.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : c...
Mummalaneni, Venkatapparao
;
Lichtenthal, J. David
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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