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Communicating with interurban shoppers
Darden, William R.; Lennon, John J.; Darden, Donna K. - In: Journal of retailing 54 (1978) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10002046057
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A comparison and test of three causal models of patronage intentions
Darden, William R.; Erdem, Orhan; Darden, Donna K. - In: Patronage behavior and retail management, (pp. 29-43). 1983
Persistent link: https://www.econbiz.de/10002046065
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Measurement and classification of sex role orientations : sex role types patronage attitudes
Darden, William R.; Miller, Shirley Jo; Carlson, S. Michael - In: Patronage behavior and retail management, (pp. 321-337). 1983
Persistent link: https://www.econbiz.de/10002046158
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A psychographic classification of vacation life styles
Perreault, William D.; Darden, Donna K.; Darden, William R. - In: Journal of leisure research 9 (1977) 3, pp. 208-224
Persistent link: https://www.econbiz.de/10002624641