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Le marketing : fondements et applications
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1982 - 2. éd.
Persistent link: https://www.econbiz.de/10004716222
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Marketing in Canada : a management perspective
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10004716232
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Canadian marketing : principles and applications
Darmon, René Y.; Laroche, Michel; Petrof, John V. - 1981
Persistent link: https://www.econbiz.de/10004796558
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Advertising management in Canada
Darmon, René Y.; Laroche, Michel - 1984
Persistent link: https://www.econbiz.de/10004716220
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Leading the sales force : a dynamic management process
Darmon, René Y. - 2007
Persistent link: https://www.econbiz.de/10003372048
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Sizing the sales force
Darmon, René Y. - In: Sales management : a multinational perspective, (pp. 223-249). 2011
Persistent link: https://www.econbiz.de/10008858693
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Economic theory and sales force compensation
Darmon, René Y. - In: Theoretical developments in marketing, (pp. 85-90). 1980
Persistent link: https://www.econbiz.de/10003521982
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Optimal salesforce quota plans under salesperson job equity constraints
Darmon, René Y. - 2001
Persistent link: https://www.econbiz.de/10001624406
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Salesmen's response to financial inventives : an empirical study
Darmon, René Y. - In: Journal of marketing research : JMR 11 (1974) 4, pp. 418-426
Persistent link: https://www.econbiz.de/10002048908
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Optimal conditions for sales force equitable compensation
Darmon, René Y. - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10001535802