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Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis

Grewal, Dhruv; Motyka, Scott; Puccinelli, Nancy M.; … - In: MSI reports : working paper series (2010) 4, pp. 91-139

Persistent link: https://www.econbiz.de/10009007360

Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis

Grewal, Dhruv; Motyka, Scott; Puccinelli, Nancy M.; … - In: MSI reports : working paper series (2010) 4, pp. 91-139

Persistent link: https://www.econbiz.de/10009893565

Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes

Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin - In: Journal of service research : JSR 13 (2010) 2, pp. 153-167

Persistent link: https://www.econbiz.de/10003982818

Analyzing factorial data using PLS : application in an online complaining context

Streukens, Sandra; Wetzels, Martin; Daryanto, Ahmad; … - In: Handbook of partial least squares : concepts, methods …, (pp. 567-587). 2010

Persistent link: https://www.econbiz.de/10003944672

Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs

Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356

Persistent link: https://www.econbiz.de/10010227743

Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting

Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-616

Persistent link: https://www.econbiz.de/10008747770

Getting a discount or sharing the cost: The influence of regulatory fit on consumer response to service pricing schemes

Daryanto, Ahmad; de Ruyter, Ko; Wetzels, Martin - 2010

This research examines the regulatory fit effect on perceived value and buying intentions in the context of private health insurance decisions. The so-called value-from-fit effect is assessed in conjunction with the effect of risk perceptions. Value-from-fit results from the interaction effect...

Persistent link: https://www.econbiz.de/10009465302

Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting

Daryanto, Ahmad; Ruyter, Ko; Wetzels, Martin; … - In: Journal of the Academy of Marketing Science 38 (2010) 5, pp. 604-617

Persistent link: https://www.econbiz.de/10008447601

Avoiding spurious moderation effects : an information-theoretic approach to moderation analysis

Daryanto, Ahmad - In: Journal of business research : JBR 103 (2019), pp. 110-118

Persistent link: https://www.econbiz.de/10012104106

Adoption of country-specific business websites : the case of IK small businesses entering the Chinese market

Daryanto, Ahmad; Khan, Hina; Matley, Harry; … - In: Journal of small business and enterprise development 20 (2013) 3, pp. 650-660

Persistent link: https://www.econbiz.de/10010127238