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~person:"Das, Gopal"
~person:"Diamantopoulos, Adamantios"
~subject:"Einzelhandel"
~subject:"Markenführung"
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Einzelhandel
Markenführung
Consumer behaviour
91
Konsumentenverhalten
83
Brand image
39
Markenimage
37
Brand management
26
Designation of origin
20
Herkunftsbezeichnung
20
Brand
17
Markenartikel
17
Retail trade
17
Beziehungsmarketing
15
Relationship marketing
15
International marketing
12
Internationales Marketing
12
India
9
Advertising effects
8
Emotion
8
Indien
8
Werbewirkung
8
Personality psychology
6
Persönlichkeitspsychologie
6
Online retailing
5
Online-Handel
5
Purchase intention
5
Willingness to pay
5
Zahlungsbereitschaftsanalyse
5
Advertising
4
Customer satisfaction
4
Market research
4
Werbung
4
purchase intention
4
Arousal
3
Bekleidung
3
Bibliometrics
3
Bibliometrie
3
Clothing
3
Confidence
3
Consumer-brand identification
3
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20
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2
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Article
39
Book / Working Paper
1
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Article in journal
39
Aufsatz in Zeitschrift
39
Language
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English
40
Author
All
Das, Gopal
Diamantopoulos, Adamantios
Loureiro, Sandra Maria Correia
39
Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
34
Bang, Nguyen
30
Grewal, Dhruv
29
Burmann, Christoph
28
Ko, Eunju
28
Baumgarth, Carsten
26
Han, Heesup
25
Sarkar, Abhigyan
25
De Chernatony, Leslie
24
Swoboda, Bernhard
24
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
23
Japutra, Arnold
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Martínez-López, Francisco J.
21
Rajagopal
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Khan, Imran
20
Paul, Justin
20
Schramm-Klein, Hanna
20
Veloutsou, Cleopatra
20
Dawes, John
19
Gijsbrechts, Els
19
Rahman, Zillur
19
Sarkar, Juhi Gahlot
19
Wiedmann, Klaus-Peter
19
Bauer, Hans H.
18
Christodoulides, George
18
MacInnis, Deborah J.
18
Steenkamp, Jan-Benedict E. M.
18
Gil Saura, Irene
17
Romaniuk, Jenni
17
Ailawadi, Kusum L.
16
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Published in...
All
Journal of business research : JBR
8
Journal of international marketing
6
Journal of retailing and consumer services
5
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
British journal of management
1
European journal of marketing : EJM
1
Global business review
1
International journal of Indian culture and business management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
40
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1
Experiential value : multi-item scale development and validation
Varshneya, Geetika
;
Das, Gopal
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
Saved in:
2
The impact of perceived
brand
globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
3
How are
brand
names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
4
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
5
The impact of perceived
brand
globalness,
brand
origin image, and
brand
origin-extension fit on
brand
extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
6
The interplay between country stereotypes and perceived
brand
globalness/localness as drivers of
brand
preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
7
A measure of medical tourism destination
brand
equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
8
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global
brand
halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
9
Do
brand
warmth and
brand
competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
10
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
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