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The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
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The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of business research : JBR 133 (2021), pp. 98-115
Persistent link: https://www.econbiz.de/10012590174
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Assessing category vulnerability across retail production assortments
Dass, Mayukh; Kumar, Piyush - In: International journal of retail & distribution management 40 (2012) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10009506354
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Assessing brand vulnerability across product assortments
Kumar, Piyush; Dass, Mayukh - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
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Brand vulnerability to product assortments and prices
Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
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The effect of retail assortment size on perceptions, choice, and sales : review and research directions
Sethuraman, Raj; Gázquez-Abad, Juan Carlos; … - In: Journal of retailing 98 (2022) 1, pp. 24-45
Persistent link: https://www.econbiz.de/10013207540