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~person:"Dave, Dhaval"
~person:"Krishen, Anjala S."
~subject:"Verkaufsförderung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Beispielhafte Verkaufsförderun...
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Verkaufsförderung
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7
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Dave, Dhaval
Krishen, Anjala S.
Malik, Garima
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ECONIS (ZBW)
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1
Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua
;
Dave, Dhaval
- In:
Health economics
26
(
2017
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011815606
Saved in:
2
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
3
Do opposites attract? : understanding opposition in promotion
Krishen, Anjala S.
;
Homer, Pamela Miles
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1144-1151
Persistent link: https://www.econbiz.de/10009562069
Saved in:
4
Virtual world experiential promotion
Krishen, Anjala S.
;
Hardin, Andrew M.
;
LaTour, Michael S.
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10009770219
Saved in:
5
Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua
;
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10010210731
Saved in:
6
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
Saved in:
7
Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia
;
Bai, Billy
;
Raab, Carola
;
Shum, Cass
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
Saved in:
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