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Consideration sets for financial services brands
Dawes, John; Mundt, Kerry; Sharp, Byron - In: Journal of financial services marketing : JFSM 14 (2009/10) 3, pp. 190-202
Persistent link: https://www.econbiz.de/10003916755
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The effect of service price increases on customer retention : the moderating role of customer tenure and relationship breadth
Dawes, John - In: Journal of service research : JSR 11 (2008/09) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10003804798
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Regularities in buyer behaviour and brand performance : the case of Australian beer
Dawes, John - In: The journal of brand management : an international journal 15 (2007/08) 3, pp. 198-208
Persistent link: https://www.econbiz.de/10003627433
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Consumer response to price changes in higher-priced brands
Huang, Ava; Dawes, John; Lockshin, Larry; Greenacre, Luke - In: Journal of retailing and consumer services 39 (2017), pp. 1-10
Persistent link: https://www.econbiz.de/10011747691