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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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Analyzing the intensity of private label competition across retailers
Dawes, John; Nenycz-Thiel, Magda - In: Journal of business research : JBR 66 (2013) 1, pp. 60-66
Persistent link: https://www.econbiz.de/10009720388
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Reasons for variation in SCR for private label brands
Dawes, John - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
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The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John - In: Australasian marketing journal 28 (2020) 2, pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
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Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366328