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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing Letters 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10010867887
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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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Over-time variation in individual’s customer satisfaction scores
Dawes, John; Stocchi, Lara; Dall'Olmo Riley, Francesca - In: International journal of market research 62 (2020) 3, pp. 262-271
Persistent link: https://www.econbiz.de/10012231171
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It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10009998274