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Strategic marketing planning
Gilligan, Colin; Wilson, R. M. S. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003782820
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
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Marketing management : a value-creation process
Jolibert, Alain; Mühlbacher, Hans; Florès, Laurent; … - 2012 - 2nd edition
Persistent link: https://www.econbiz.de/10009582249
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003263483
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Marketing management : a value-cration process
Dubois, Pierre-Louis; Jolibert, Alain; Mühlbacher, Hans - 2007 - 1. publ.
Persistent link: https://www.econbiz.de/10002573025
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Strategic marketing : creating competitive advantage
West, Douglas S. - 2015 - 3. Aufl.
Persistent link: https://www.econbiz.de/10013480584