Extent:
X, 552 S.
graph. Darst.
25cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: English
Notes:
Previous ed.: 2003
Includes bibliographical references and index. - Previous ed.: 2003. - Formerly CIP
ISBN: 1-85617-617-7 ; 978-1-85617-617-0
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003782820