Strategic marketing planning
Colin Gilligan and Richard M.S. Wilson
| Year of publication: |
2009 ; 2. ed.
|
|---|---|
| Authors: | Gilligan, Colin ; Wilson, R. M. S. |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 552 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2003 Includes bibliographical references and index. - Previous ed.: 2003. - Formerly CIP |
| ISBN: | 1-85617-617-7 ; 978-1-85617-617-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003782820