Extent: | X, 552 S. graph. Darst. 25cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Previous ed.: 2003 Includes bibliographical references and index. - Previous ed.: 2003. - Formerly CIP |
ISBN: | 1-85617-617-7 ; 978-1-85617-617-0 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003782820