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Day, George S.
Kapferer, Clodwig
63
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61
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43
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36
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34
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34
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33
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32
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30
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30
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29
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28
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27
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26
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25
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25
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23
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23
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22
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22
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22
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21
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21
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21
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21
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21
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20
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20
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20
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19
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1
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
2
Evaluating models of attitude structure
Day, George S.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
Saved in:
3
Consumerism: Search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000571312
Saved in:
4
Identifying environmental influences on brand choice decisions
Day, George S.
- In:
Behavioral and management science in marketing
,
(pp. 56-67)
.
1978
Persistent link: https://www.econbiz.de/10002061457
Saved in:
5
Using attitude change measures to evaluate new product introductions
Day, George S.
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 474-482
Persistent link: https://www.econbiz.de/10002061531
Saved in:
6
Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.
;
Day, George S.
- In:
Marketing und Verbraucherpolitik
,
(pp. 71-86)
.
1982
Persistent link: https://www.econbiz.de/10001784339
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
8
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
9
Consumerism : search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000328970
Saved in:
10
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
1
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