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~person:"Day, Ralph L."
~person:"Wind, Yoram"
~subject:"Marktforschung"
~subject:"Theorie"
~type_genre:"Aufsatzsammlung"
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Day, Ralph L.
Wind, Yoram
Bruhn, Manfred
18
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12
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12
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10
Kleinaltenkamp, Michael
10
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9
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9
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9
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6
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ECONIS (ZBW)
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
2
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000053321
Saved in:
3
Marketing models : quantitative applications
Day, Ralph L.
(
ed.
);
Parsons, Leonard J.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000576737
Saved in:
4
New-product forecasting : models and applications
Wind, Yoram
(
ed.
);
Mahajan, Vijay
(
contributor
); …
-
1981
Persistent link: https://www.econbiz.de/10013502063
Saved in:
5
Marketing models : behavioral science applications
Day, Ralph L.
(
contributor
);
Ness, Thomas E.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10013503938
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