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~person:"De Chernatony, Leslie"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
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De Chernatony, Leslie
Septianto, Felix
18
Gierl, Heribert
16
Eisend, Martin
15
Pelsmacker, Patrick de
14
Taylor, Charles Raymond
14
Dahlén, Micael
12
Yoon, Sukki
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Dens, Nathalie
11
Rosengren, Sara
11
Wu, Linwan
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Choi, Yung Kyun
10
Diehl, Sandra
10
Bellman, Steven
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Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
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Sahni, Navdeep S.
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
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Hudders, Liselot
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Nair, Harikesh
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Sreejesh, S.
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Stafford, Marla Royne
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Dwivedi, Yogesh Kumar
7
Dwyer, Brendan
7
Keller, Kevin Lane
7
Moshary, Sarah
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Naderer, Brigitte
7
Quach, Sara
7
Seo, Yuri
7
Shin, Jiwoong
7
Smit, Edith G.
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Vashisht, Devika
7
Wilbur, Kenneth C.
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Wilson, Christopher
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Yoon, Hye Jin
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Bang Nguyen Viet
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Working paper series / The City University Business School
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ECONIS (ZBW)
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
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1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
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