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~person:"De Chernatony, Leslie"
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Markenartikel
32
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27
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9
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De Chernatony, Leslie
Kleinaltenkamp, Michael
55
Baumgarth, Carsten
41
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36
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35
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35
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31
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30
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28
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27
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25
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24
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24
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24
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24
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22
Lindgreen, Adam
22
Naudé, Peter
22
Svensson, Göran
22
Cova, Bernard
20
Melewar, T. C.
20
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19
Henneberg, Stephan
19
Kumar, V.
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
19
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18
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18
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18
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18
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18
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18
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17
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17
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17
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17
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16
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3
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3
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3
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2
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2
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ECONIS (ZBW)
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1
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
2
B2B service
brand
identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
3
The varying types of
brand
assets : the central issue in
brand
strategy development?; paper presented at IBC Conference "Developing
Brand
Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
4
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
5
Strategic
brand
planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
Saved in:
6
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
Saved in:
7
Brand
price recall and the implications for pricing research
De Chernatony, Leslie
;
Knox, Simon
-
1992
Persistent link: https://www.econbiz.de/10000138411
Saved in:
8
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
9
Brand
management
De Chernatony, Leslie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000648616
Saved in:
10
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
Saved in:
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