Brand management
ed. by Leslie De Chernatony
| Year of publication: |
c1998
|
|---|---|
| Other Persons: | De Chernatony, Leslie (contributor) |
| Publisher: |
Aldershot [u.a.] : Dartmouth |
| Subject: | Markenartikel | Management | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 375 S graph. Darst 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index : £85.00 : CIP entry (Aug.) |
| ISBN: | 1-85521-961-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000648616