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~person:"De Chernatony, Leslie"
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Brand management
41
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De Chernatony, Leslie
Esch, Franz-Rudolf
126
Burmann, Christoph
124
Franses, Philip Hans
106
Levy, Daniel
88
Baumgarth, Carsten
86
Melewar, T. C.
73
Ha Nam Khanh, Giao
72
Volle, Pierre
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60
Meffert, Heribert
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Desmet, Pierre
55
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Darpy, Denis
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Rajagopal
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Phau, Ian
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Sethi, Suresh
39
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38
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38
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37
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36
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ECONIS (ZBW)
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The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
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2
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
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3
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
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4
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131922
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5
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
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6
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
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7
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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8
Developing pan-European brands in the single European market
De Chernatony, Leslie
;
Bernath, Ratna
-
1992
Persistent link: https://www.econbiz.de/10000140409
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9
The seven pillars of powerful brands
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000140489
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10
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
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