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Dietary supplement advertising in the US: A review and research agenda
DeLorme, Denise E; Huh, Jisu; Reid, Leonard N; An, Soontae - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 547-579
Persistent link: https://www.econbiz.de/10010010200
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Scepticism towards DTC advertising: A comparative study of Korean and Caucasian Americans
Huh, Jisu; DeLorme, Denise E; Reid, Leonard N - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 147-169
Persistent link: https://www.econbiz.de/10009836714