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DeSarbo, Wayne
DeSarbo, Wayne S.
228
Wedel, Michel
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Blanchard, Simon J.
36
Kim, Sunghoon
36
Fong, Duncan K. H.
33
Jedidi, Kamel
33
Grewal, Rajdeep
18
Desarbo, Wayne S.
15
Ramaswamy, Venkatram
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14
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Green, Paul E.
13
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9
Rao, Vithala R.
9
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9
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7
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7
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6
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6
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5
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5
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5
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5
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4
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ECONIS (ZBW)
54
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Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon
;
Blanchard, Simon J.
;
DeSarbo, Wayne
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
Saved in:
2
Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
Saved in:
3
A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing
DeSarbo, Wayne
;
Kim, Sunghoon
- In:
Quantitative modelling in marketing and management
,
(pp. 3-25)
.
2013
Persistent link: https://www.econbiz.de/10009680256
Saved in:
4
Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon
;
DeSarbo, Wayne
;
Chang, Won
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
Saved in:
5
Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne
;
Ebbes, Peter
;
Fong, Duncan K. H.
;
Snow, …
- In:
Journal of modelling in management
5
(
2010
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
Saved in:
6
A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H.
;
DeSarbo, Wayne
;
Park, Joonwook
; …
- In:
Journal of the American Statistical Association : JASA
105
(
2010
)
490
,
pp. 482-492
Persistent link: https://www.econbiz.de/10008736171
Saved in:
7
A generalized ordinal finite mixture regression model for market segmentation
Zhang, Yifan
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1055-1072
Persistent link: https://www.econbiz.de/10013191824
Saved in:
8
Modeling the evolution of competitive market structure via competitive group dynamics
Kani, Amirali
;
Fong, Duncan K. H.
;
DeSarbo, Wayne
- In:
Journal of modelling in management
18
(
2023
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014334909
Saved in:
9
Exploring intra-industry competitive heterogeneity : the identification of latent competitive groups
DeSarbo, Wayne
;
Wang, Qiong
;
Blanchard, Simon J.
- In:
Journal of modelling in management
5
(
2010
)
2
,
pp. 94-123
Persistent link: https://www.econbiz.de/10008654284
Saved in:
10
Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.
;
DeSarbo, Wayne
;
Atalay, A. Selin
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
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