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A goal programming model for media planning
Charnes, A.; Cooper, W. W.; DeVoe, J. K. - In: Applications of management sciences in marketing, (pp. 199-200). 1970
Persistent link: https://www.econbiz.de/10001992026
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A goal programming model for media planning
Charnes, A.; Cooper, W. W.; DeVoe, J. K. - In: Management science : journal of the Institute for … 14 (1968) 8, pp. 423-430
Persistent link: https://www.econbiz.de/10001992043
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Demon : Decision mapping via optimum go-no networks ; a model for marketing new products
Charnes, Abraham; Cooper, W. W.; DeVoe, J. K. - In: Management science : journal of the Institute for … 12 (1966) 11, pp. 865-887
Persistent link: https://www.econbiz.de/10001991838
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Demon : a management model for marketing new products
Charnes, A.; Cooper, W. W.; DeVoe, J. K. - In: California management review 11 (1968) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10001991860
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DEMON, mark II : an extremal equation approach to new product marketing
Charnes, A.; Cooper, W. W.; DeVoe, J. K. - In: Management science : journal of the Institute for … 14 (1968) 9, pp. 513-524
Persistent link: https://www.econbiz.de/10001991891