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~person:"Decker, Reinhold"
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Decker, Reinhold
Malhotra, Naresh K.
47
Franses, Philip Hans
37
Meffert, Heribert
36
Herrmann, Andreas
34
Homburg, Christian
34
Hruschka, Harald
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15
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15
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Diskussionsarbeit
11
Jahrbuch der Absatz- und Verbrauchsforschung
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
2
Electronic retailing
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Entscheidungsunterstützung für ökonomische Probleme
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From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
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Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
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ECONIS (ZBW)
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Sales forecasting in high-technology markets : a utility-based approach
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 115-129
Persistent link: https://www.econbiz.de/10003937646
Saved in:
2
Robust testing of the utility-based high-technology product sales forecasting models proposed by Decker and Gnibba-Yukawa (2010)
Goodwin, Paul
;
Meeran, Sheik
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 211-218
Persistent link: https://www.econbiz.de/10010219678
Saved in:
3
Comments on the model testing by Goodwin and Meeran (2012) : comparison of the utility-based and the Gompertz curve approach for high-technology product sales forecasting
Gnibba-Yukawa, Kumiko
;
Decker, Reinhold
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 219-228
Persistent link: https://www.econbiz.de/10010219679
Saved in:
4
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel
(
contributor
);
Decker, Reinhold
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000911973
Saved in:
5
Analyse und Simulation des Kaufverhaltens auf Konsumgütermärkten : Konzeption eines modell- und wissensorientierten Systems zur Auswertung von Paneldaten
Decker, Reinhold
-
1994
Persistent link: https://www.econbiz.de/10000374677
Saved in:
6
Die Behandlung fehlender Werte in der angewandten Marktforschung
Wagner, Ralf
;
Temme, Thorsten
;
Decker, Reinhold
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 395-417
Persistent link: https://www.econbiz.de/10001363787
Saved in:
7
Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
Saved in:
8
Data Warehouse - ein Instrument für Marktforschung und Management?
Decker, Reinhold
;
Wagner, Ralf
;
Knauff, Nicole
- In:
Marktforschung & Management : M & M ; Zeitschrift für …
42
(
1998
)
5
,
pp. 172-176
Persistent link: https://www.econbiz.de/10001255787
Saved in:
9
Analyse von Panel- und POS-Scanner-Daten mit Neuronalen Netzen
Gaul, Wolfgang
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
40
(
1994
)
3
,
pp. 281-306
Persistent link: https://www.econbiz.de/10001168523
Saved in:
10
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
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