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~person:"Dekimpe, Marnik G."
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Dekimpe, Marnik G.
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
Sutter, Matthias
87
Herrmann, Andreas
85
Lusk, Jayson L.
85
Gierl, Heribert
84
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82
Wiedmann, Klaus-Peter
82
Sheth, Jagdish N.
81
Khare, Arpita
80
Usman, Osly
77
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75
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
70
Ko, Eunju
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
69
Septianto, Felix
68
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67
Laroche, Michel
67
Stavins, Joanna
67
Agarwal, Sumit
66
Wansink, Brian
66
Paul, Justin
65
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62
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61
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59
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59
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58
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58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
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56
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4
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3
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2
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ECONIS (ZBW)
22
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1
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella
brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
3
How to
brand
your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
4
Erosion and variability in
brand
loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
5
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
6
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
7
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
8
Weathering product-harm crises
Cleeren, Kathleen
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003633841
Saved in:
9
Weathering product-harm crises
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Helsen, Kristiaan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
Saved in:
10
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
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