//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dekimpe, Marnik G."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
9
Markenführung
9
Einzelhandel
8
Handelsmarke
8
Retail trade
8
Store brand
8
Brand
7
Markenartikel
7
Brand image
6
Markenimage
6
Food retailing
5
Lebensmitteleinzelhandel
5
Retailing
5
Discounter
4
Discounters
4
Deutschland
3
Germany
3
Großbritannien
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Preiswettbewerb
3
Price competition
3
Probit model
3
Probit-Modell
3
Spain
3
Spanien
3
United Kingdom
3
Advertising
2
Advertising effects
2
Australia
2
Australien
2
Belgien
2
Belgium
2
EU countries
2
EU-Staaten
2
Erdnuss
2
more ...
less ...
Online availability
All
Undetermined
7
Free
5
Type of publication
All
Article
15
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Arbeitspapier
6
Working Paper
6
Graue Literatur
5
Non-commercial literature
5
Language
All
English
22
Author
All
Dekimpe, Marnik G.
Han, Heesup
123
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Huber, Frank
104
Grunert, Klaus G.
101
Bauer, Hans H.
91
Sutter, Matthias
87
Herrmann, Andreas
85
Lusk, Jayson L.
85
Gierl, Heribert
84
Foxall, Gordon R.
82
Wiedmann, Klaus-Peter
82
Sheth, Jagdish N.
81
Khare, Arpita
80
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
70
Ko, Eunju
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
69
Septianto, Felix
68
Bagozzi, Richard P.
67
Laroche, Michel
67
Stavins, Joanna
67
Agarwal, Sumit
66
Wansink, Brian
66
Paul, Justin
65
Chintagunta, Pradeep K.
62
Bruwer, Johan
61
Jang, Soocheong
59
Walsh, Gianfranco
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Chaloupka, Frank J.
56
Chan, Kara
56
Thøgersen, John
56
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
ERIM report series research in management
3
Journal of the Academy of Marketing Science
3
Journal of retailing
2
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
2
Business horizons
1
Journal of marketing research
1
Journal of retailing and consumer services
1
MO
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Technological forecasting & social change : an international journal
1
The emerging role of telecommunication
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella
brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
3
How to
brand
your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
4
Erosion and variability in
brand
loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
5
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
6
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
7
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
8
Weathering product-harm crises
Cleeren, Kathleen
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003633841
Saved in:
9
Weathering product-harm crises
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Helsen, Kristiaan
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 262-270
Persistent link: https://www.econbiz.de/10003725653
Saved in:
10
Billboard and cinema advertising : missed opportunity or spoiled arms?
Frison, Steffi
;
Dekimpe, Marnik G.
;
Croux, Christophe
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 425-433
Persistent link: https://www.econbiz.de/10011280164
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->