Wang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi - In: Journal of Business & Industrial Marketing 32 (2017) 8, pp. 1125-1135
Purpose The purpose of this study is to explore organizational social media capability in business-to-business (B2B) marketing, by focusing on what social media capability is in a B2B marketing context and how it is developed in firms engaged in B2B marketing. Design/methodology/approach This is...